OBI uses revel8 to counteract deepfake callcenter attacks.

From Generic Awareness to Realistic Attack Readiness

As one of Europe’s largest DIY retail groups, OBI operates a highly distributed organization with thousands of employees across stores, logistics centers, and headquarters functions. This broad attack surface makes the company a frequent target for phishing, social engineering, and increasingly AI-driven attacks such as deepfakes—especially against finance, HR, and executive roles.

OBI recognized that traditional cybersecurity awareness training was no longer sufficient. While compliance requirements were met, engagement levels were low and employees struggled to recognize sophisticated, real-world attack patterns. The security team needed a solution that would change behavior, not just deliver content.

Why OBI Chose revel8

OBI selected revel8 to move from generic, one-size-fits-all training to personalized, OSINT-based attack simulations that reflect how modern attackers actually operate.

What set revel8 apart was its ability to simulate realistic, multi-channel attack scenarios, including:

• Highly targeted phishing emails
• Social engineering attempts across channels
• AI-powered deepfake voice calls tailored to specific roles and contexts

By incorporating publicly available information and realistic pretexts, revel8’s simulations felt authentic—often indistinguishable from real attacks. This realism was critical in capturing attention and building long-term awareness.

Driving Awareness Through Deepfake Simulations

One of the most impactful elements for OBI was the introduction of deepfake voice attack simulations, particularly for finance and leadership teams. Employees experienced scenarios where a familiar voice requested urgent actions under time pressure—mirroring real incidents seen across the retail sector.

These simulations created strong learning moments:

• Employees became more cautious with unusual requests
• Verification processes were actively used instead of bypassed
• Conversations about social engineering risks increased across teams

Rather than fear-based messaging, revel8 helped employees experience the attack, understand the manipulation techniques, and learn how to respond correctly.

Measurable Impact

Within the first three months of using revel8, OBI saw clear behavioral improvements:

• +65% increase in reported suspicious emails and calls
• Significant reduction in successful phishing interactions
• Faster reporting times, enabling earlier response by security teams
• Higher engagement across frontline, office, and executive roles

Employees did not just recognize attacks more effectively—they were more confident in reporting them, strengthening OBI’s human firewall across the organization.

Building a Stronger Human Firewall

Today, revel8 is a central part of OBI’s cybersecurity awareness strategy. By continuously running realistic attack simulations and adapting scenarios to emerging threats, OBI ensures that awareness remains high—not just during annual training cycles, but throughout the year.

With revel8, OBI transformed awareness training into an active defense mechanism, empowering employees to recognize, report, and stop even the most advanced AI-driven attacks before real damage occurs.

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